The coatings industry is filled with third-party organizations like U.S. Green Building Council (LEED), Master Painter’s Institute (MPI), Greenguard, California’s Collaborative for High Performance Schools (CHPS) and Green Seal that are trying to define what green means for coatings as well as other consumer products.
Some, like Green Seal and MPI, focus on what is in the paint while others, like CHPS and Green Guard are more focused on what is emitted from paint. While we applaud the goals of these organizations, (Benjamin Moore has products certified by them), the net result of so many competing standards is a confused and sometimes frustrated consumer.
Benjamin Moore has concluded that we need to make it easier for our customers DIYers, painters, designers and specifiers) to make sense of all these standards while also bringing clarity to our perspective on green. To that end, we are introducing our Green Promise designation that will be used to designate coatings that offer both lower total volatile compounds and a premium level of paint performance. Our Green Promise designation is Benjamin Moore’s assurance that its environmentally friendly coatings meet and exceed the strictest industry standards, while also delivering the performance you expect from Benjamin Moore.
The following product currently carries the Green Promise Designation:
Natura® — Recycling, buying organic, using energy-efficient products – these are just a few of the choices made every day to help the environment. With Natura paint, you have an environmentally friendly option when it comes to painting the interior of your home, and you can count on the beauty and quality you expect from Benjamin Moore.
Aura® — See color like you've never seen it before - discernibly truer, richer hues that bring a new dimension of beauty to your home. Experience premium performance in a paint with incredible hide, and fade and color rub-off resistance, all while being environmentally friendly.
To learn more about third party standards, please refer to the various links listed below:
For more information about VOC laws, click here